Reports of the Consequence of Sound , Casablancas appeared in an advertisement for Azzaro French perfumery products for their new product, the decibel: The Essence of Rock. As you can see in the video below, decibel has the form of a microphone and looks pretty cool. We hope that he feels good and not as a rock show (i.e. sweat, smoke, alcohol and more sweat).
The promo features Casablancas plunging into a crowd of supporters while his song 'I love the night' plays in the background. For the sake of the extras, we hope he sprayed some decibel on himself before he jumped into the sea of spectators. You never know where these guys rock have been.
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