Hollywood box-office quiz time! A Steven Spielberg produced alien flick based on an original idea touch theaters this summer, won $ 35.4 million in its opening weekend and praised roundly as evidence that original ideas (those not based on the games and amusement rides and other Park) can thrive on the market of pop culture. Another product of Steven Spielberg exotic flick that could have been based on an original idea (considering how few people had actually read the graphic novel on which it was founded and how writers change everything except the title) of theatres of hits this summer, opens to 36.2 million during its first weekend and tagged is a major disappointment.

What gives? Similarly, in the comparison between the "Super 8" and rebuked "Cowboys & aliens," many, including budget, talent and a hybrid genre that seems to just never connect with moviegoers.

""Cowboys & Aliens"came with the hype of big budget Hollywood - stars (Harrison Ford, Daniel Craig), huge budget ($ 160 + mil) and the pedigree above-the-line (Jon Favreau, Ron Howard and Steven Spielberg)," said Jeff Bock, analyst for Exhibitor Relations box-office. "" "". At the other end of the spectrum, 'Super 8' carried no footprint of large and more impressive production, was made for a third of what "C & A" cost. »

Projections stowed weekend "Cowboys" to gross in the range of $ 40 million to 50 million dollars, equal to something that expect you from a film based on an original idea with talent of text scrolling on both sides of the camera. But critical were lukewarm and the public has never been a deep love for exotic mashups West and Gitesh Pandya of the notes to Box office Guru , "Cowboys" has been post-hatch action movie released this summer. The audience also was 53% male, leading Phil Contrino, editor in Chief of Boxoffice.com, assuming that Universal could attempted to appeal more to women.

He said "[star] Olivia Wilde was not included in the blitz of marketing as much as it should have been,". "Going after that fanboys can be a risky bet, because often, this means that you are alienating other groups".

"Cowboys" might have excelled at the box office in March, when even something as "battle: Los Angeles" (an evil evaluated original film, his most recognizable face Aaron Eckhart) was able to gross of $ 35.6 million. Between the calendar crowded in the summer, low reviews and the unpleasant subject, "Cowboys" were simply too many cards stacked against it to prosper. It is likely to fall heavily in its second weekend. While hardly a simple bomb as "Sucker Punch," another original concept, "Cowboys" have stumbled enough to provide some valuable lessons in Hollywood.

To begin with, the studios are likely to stay away from the notion of abroad, in the West for some time. In addition, "Cowboys" shows once more that same talent a list cannot guarantee a great opening. But the "Cowboys" Won't do is to make Hollywood shy away from base films on less recognizable properties or even completely original ideas.

"Studios are already the game on the properties that are not based on recognizable properties, and most of them is big budget sci-fi shows," said Bock. "Call it the"Avatar"effect." Currently, there are almost a dozen production, many 3D. Most of them have one thing in common: the lack of big names stars. Look for this trend to continue, as the studios continue to bulk of the budget with SFX instead of stars. »

Discover everything we have on "Cowboys & Aliens."

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